Choosing the right offer - the "carrot" - for your campaign has more impact on response rate and lead quality than any decision you'll make on copy or design. Selecting between a white paper or a Webinar, a free trial or a sweepstakes, can be the difference between campaign success and outright failure.

Learn the secrets to success in "How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers," a new white paper from the lead generation experts at Connect Direct.

Just fill out the form below for your free copy. Inside, you'll learn:

• why offering a free trial can eliminate a large subset of potential leads ...
• the two key factors in successfully promoting "free consultations" ...
• the #1 ingredient in an effective seminar invitation ...
• the perfect outline for a lead generation white paper ...
• 5 things you need to include in every free information kit ...

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Which of the following best describes your company? Choose one... Hardware Software Networking E-Commerce Reseller/Integrator IT Consulting Marketing Agency Marketing Consultant Other (please describe)
Who currently writes, designs and produces your direct marketing campaigns? (check all that apply)
	In-House Staff	Freelancers	Direct Mail Agency
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	Lead Generation	Seminar Invitation	Channel Development
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	Upgrade	Broadcast E-Mail	Newsletter Sponsorship
	Banner Ads	None of the Above	Other: (please describe)
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Download size: 179 KB Download time at 56 kbps: 1 minute PDF format. To download a free copy of Adobe Acrobat Reader, click here.