FAST-GROWING SILICON VALLEY DIRECT MARKETING AGENCY AUGMENTS
MANAGEMENT TEAM
Redwood City firm names fresh talent, long-time contributors to key
posts
Redwood City, CA - February 21, 2001. Connect Direct, a
full-service agency specializing in direct marketing for high-tech
companies, has filled five key positions in its expanding management
team. The firm, recently named one of the "Top 100 Fastest Growing
Private Companies in Silicon Valley" by the San Jose Business
Journal for the third year in a row, attributed the appointments
to continued strong growth and the need to carefully manage a
widening range of online and offline direct marketing services.
Kathy Phelan joined the company on September 11, 2000 as
Client Services Director. She brings more than 15 years marketing
experience to her new responsibilities, which include supervising
production and traffic as well as client services. Before joining
Connect Direct, Phelan served as Director of Marketing for the San
Jose Earthquakes professional soccer team, and Manager of Marketing
Communications, PR and Community Relations for the San Jose Mercury
News.
Douglas Smith, with Connect Direct since 1997, has been
named Creative Services Director, assuming responsibilities for
all concept development, copywriting, and design. Previously the
firms's copy chief, Smith has over twenty-five years experience in
technical marketing, product management, and IT at Apple Computer,
Stanford University, ADP, and Micropro International.
Tracy Tamura, who joined the company in 2000, was promoted
in October to Account Manager. She'll draw on over ten years
experience in customer service management, sales and marketing,
account management, and vendor relations to oversee one of two
teams of Account Executives.
Alyson Wilcoxen joined the firm in January as Traffic Manager.
Wilcoxen brings over five years experience in project management,
marketing and sales - plus more than three years as traffic manager
and budget coordinator at the San Jose Mercury News - to her new
position, where she'll work to simplify processes, improve workflows,
and streamline project scheduling.
Mark Wilson joined Connect Direct in 2000 and was named
Media Services Director in November. Wilson, with more than five
years in high-tech business and marketing at The Learning Company,
MindSteps, and eProNet, supervises the development and deployment
of print and online media strategies for the firm's rapidly expanding
client base.
Connect Direct (http://www.connectdirect.com/)
was founded in 1990 by company president Howard J. Sewell, formerly
a marketing manager at Oracle Corporation. The company saw its
billings grow by over 75 percent in 2000 and expects continued,
strong growth in 2001.