AMIDST INDUSTRY SLOWDOWN, CONNECT DIRECT ADDS THREE NEW CLIENTS
Redwood City agency tabbed as one of "America's Fastest-Growing Private
Companies"
Redwood City, CA - October 30, 2001 - Connect Direct, a
full-service agency specializing in direct marketing for high-technology
companies, announced three recent additions to its client roster:
Intermec Technologies Corporation in Everett, Washington,
has partnered with Connect Direct to support its handheld cordless
scanners and bar code label printers. Intermec develops, manufactures,
and integrates wired and wireless automated data collection, mobile
computing systems, bar code printers and label media. The company's
products and services are used by customers in a variety of industries
to improve productivity, quality, and responsiveness of business
operations, from supply chain management and enterprise resource
planning to field sales and service.
TrueSpectra in San Mateo, California, has selected Connect
Direct to create a series of lead generation programs to promote
the company's high-performance, server-based imaging solutions that
provide a more efficient way for organizations to manage, publish
and repurpose images from single source files. The campaigns
include both direct mail and e-mail newsletter advertising.
Vicinity Corporation, in Sunnyvale, California, chose Connect
Direct to develop both direct mail and online campaigns in support
of the company's Enterprise Location Services, solutions that use
Web, wireless and speech platforms to direct customers searching
for a specific product or service to the client company's closest
brick-and-mortar location.
All three clients have also opted to utilize Campaign
Connection
, Connect Direct's new
web-based campaign tracking service that enables clients to track
campaign results in real time.
"In these uncertain times, we're thrilled to be adding so many new
clients of this caliber," commented Howard J. Sewell, president of
Connect Direct. "Recent experience tells us that with marketing
budgets tighter than ever, companies are looking to spend what
money they have as cost-effectively and as measurably as possible.
Direct marketing is the obvious solution."
In a related announcement, the company also reported that it has
been recognized by two publications for its recent success.
Inc. Magazine named Connect Direct to its prestigious
"Inc. 500" list for 2000, placing it at #302 amongst "America's
500 Fastest-Growing Private Companies." Separately, the San Jose
Business Journal named the firm #10 on its list of the "Top 100
Fastest-Growing Private Companies in Silicon Valley" for 2000.
Connect Direct (http://www.connectdirect.com/)
was founded in 1990 by Sewell, a former marketing manager at Oracle
Corporation.