Redwood City, Calif. - May 25, 2004 - Connect Direct, a full-service agency specializing in direct marketing for high-technology companies, announced three additions to its client roster:

Proofpoint in Cupertino, California, has partnered with Connect Direct to help promote its Proofpoint Protection Server, a comprehensive message protection software platform that protects large enterprises from external email threats such as spam and viruses. Connect Direct is creating a series of lead generation campaigns including broadcast email, content syndication, and targeted keyword buys.

Generation21 in Golden, Colorado, has selected Connect Direct to develop a pilot direct mail program in conjunction with their upcoming launch of a new learning management system (LMS) targeted at small- to medium-sized businesses.

Responsys in Palo Alto, California, a digital marketing company, named Connect Direct to develop online campaigns in support of the company's integrated suite of analytic and email campaign applications. Campaigns in development include broadcast e-mail and keyword buys.

No slowdown from 2003

Coming off a spectacular 2003 in which year-to-year revenues increased 191 percent, Connect Direct is reporting that business continues to improve. "We're thrilled to be adding companies of this caliber to our client roster," commented Howard J. Sewell, President of Connect Direct. "As the economy improves, and IT spending increases, we're seeing a dramatic upswing in the number of companies seeking innovative, cost-effective ways to reach technology buyers."

Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has developed successful, cost-effective lead generation, event promotion, and other direct marketing strategies for companies ranging from start-ups to some of the biggest names in high-tech. Other Connect Direct clients include Actional, BEA, and Zone Labs.

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Contact:
Ann Corbin
Connect Direct
Tel 650-306-9060, ext. 106
ann@connectdirect.com