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CONNECT DIRECT ADDS COVAD TO CLIENT ROSTER Redwood City agency also reports substantial increase in YTD revenues Redwood City, Calif. - November 1, 2004 - Connect Direct, a full-service agency specializing in direct marketing for high-technology companies, has announced the addition of Covad, a leading nationwide provider of integrated voice and data communications, to its rapidly-expanding list of clients. Covad (http://www.covad.com/) in San Jose, California, named Connect Direct to develop a series of direct mail campaigns in support of both its Business DSL and Voice over IP (VoIP) services. Covad is tapping Connect Direct to complement a newly released regional television, radio, Wall Street Journal and Internet ad campaign. Agency sees itself as bellwether of tech sector recovery. Separately, Connect Direct also reported that year-to-date revenues have improved 37% over 2003, astounding results for an agency that relies exclusively on the health of the technology sector, an industry which most pundits agree is only recently emerging from a protracted slump. (In 2003, Connect Direct billings increased an even more impressive 191%.) "We feel we're on the leading edge of a high-tech recovery," commented Howard J. Sewell, Connect Direct president. "IT spending is on the upswing, the funding climate has improved significantly, and to the extent companies have marketing dollars to spend, direct marketing is budget item #1." Connect Direct moved to new, larger headquarters in Redwood City in April 2003, and has been hiring actively to meet the upturn in new business. The company recently added staff in its account services, creative, and production departments. Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has developed successful, cost-effective lead generation, event promotion, customer retention, and other direct marketing strategies for a broad range of technology-based and other B2B companies. Other Connect Direct clients include BEA, Proxim, and Zone Labs. ###
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