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CONNECT DIRECT NAMES KARIN BECKER NEW BUSINESS DEVELOPMENT DIRECTOR Media veteran to head business expansion efforts Redwood City, Calif. - May 3, 2005 - Connect Direct, a full service agency specializing in direct marketing for high technology companies, has named Karin Becker its new director of business development. Reporting to Connect Direct founder and president Howard J. Sewell, Becker will have primary responsibility for expanding the agency's customer base through a variety of sales, business development, channel and partner programs. She arrives with more than 15 years of extensive media experience, primarily in sales and sales management within the technology publishing arena. Prior to accepting the new role with Connect Direct, Becker was Associate Publisher of the Windows Technology Group at San Mateo, California-based Fawcette Technical Publications, where she led a top-producing advertising sales team responsible for a variety of integrated media products including print publications, e-newsletters, catalogs, and online offerings. Previously, she held senior sales and sales management roles at companies including 101communications, CMP Media, Miller Freeman, BuzMe, and the GPI Group. According to Sewell, "We're thrilled to have an individual of Karin's caliber and experience join the Connect Direct team. Having Karin on board will ensure that we are able to maintain, and build upon, the momentum we've established in the last two years." Becker joins a company in the midst of significant growth. Connect Direct's gross revenues have increased more than 400 percent since 2002, and the firm was recently named the largest independent direct marketing agency in Silicon Valley by the San Jose/Silicon Valley Business Journal. About Connect Direct Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has produced hundreds of successful campaigns for companies ranging from start-ups to some of the biggest names in high-tech. Connect Direct clients include BEA, Epiphany, and Lucent. ###
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