Redwood City, Calif. - June 29, 2005 - Connect Direct Inc. (CDI), a full service agency specializing in direct marketing for high technology companies, has announced a restructuring of its organization as part of an overall expansion designed to better meet the needs and requirements of its growing client base.

The changes are the result of a three-month "information audit" of CDI operations conducted by Venture Management Partners, an independent outside consultancy. The audit of CDI's client service structure and practices, which included a series of in-depth interviews with clients, staff, and key partners, was initiated by Howard Sewell, President & CEO, to help keep pace with the agency's recent growth (400 percent since 2002) and its plans for continued expansion.

As part of the re-organization, Sewell will relinquish his administrative and operational duties to the newly created position of Chief Operating Officer, in order to focus more fully on client relations, campaign strategy, and business development. Ron Kovas, principal of Venture Management Partners and a thirty-year advertising industry veteran, has accepted the COO position effective immediately.

Kovas' experience includes 20 years in various senior management positions with JWT Group Inc., the parent company of J. Walter Thompson Advertising, a three-year stint as President of Sunset Publishing, and CEO positions with three VC-backed start-up companies. Kovas founded Venture Management Partners in 2003 to help emerging companies evolve their enterprises to the "next level."

The appointment of a new COO is part of a broader series of initiatives designed to expand and improve client service and overall operations at CDI. Other initiatives already underway include:

• hiring of an experienced Account Supervisor to directly oversee day-to-day client service, reporting to Christine Antoun, Client Services Director

• hiring of a new Business Development Director, Karin Becker, to assist in formulating lead generation and other direct marketing programs for new and current clients

• aggressive expansion of Connect Direct's portfolio of services

• strengthening and expansion of the company's creative resources and capabilities

• significant upgrade of Campaign Connection, CDI's proprietary campaign tracking and reporting system

• re-design of the company's logo and overall corporate identity

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"Connect Direct is fortunate to have an exceptionally strong, stable, and well-coordinated management team," says Sewell. "I take it as a vote of confidence in the future of this company that someone of Ron Kovas' caliber and track record has elected to join us at this exciting time in our growth as an organization. By adding Ron's management experience, strengthening our client service operation, broadening our portfolio of services, and expanding into new territory with the opening of the Seattle office, I'm confident we can take CDI to the next level."

Added Kovas, "The information audit conducted this past spring revealed a highly motivated group of CDI professionals doing first rate work. I look forward to bringing my experience to bear in their continuing efforts to provide even higher levels of service and strategic support to our clients."

About Connect Direct

Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has produced hundreds of successful campaigns for companies ranging from start-ups to some of the biggest names in high-tech. Connect Direct clients include BEA, Epiphany and Lucent.

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Contact:
Allison Spiller
Allison Spiller & Associates
408 267-1173
aspillerassociates@pacbell.net