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CONNECT DIRECT AUTHORS NEW WHITE PAPER ON CONTENT SYNDICATION Redwood City firm says new report is in response to market "confusion" Redwood City, Calif. - September 22, 2005 - Connect Direct, a full service agency specializing in direct marketing for high technology companies, has published a new white paper entitled, "10 Tough Questions to Ask Your White Paper Syndication Vendor." The report is available free of charge at the company's web site: http://www.connectdirect.com/. "10 Tough Questions" outlines the critical questions that advertisers can ask potential vendors before posting content on that vendor's site or network. Connect Direct president Howard Sewell, the author of the paper, says the report was written in response to confusion in the marketplace. "White paper syndication has exploded in the last few months, with dozens of new vendors entering the marketplace. As such, the process of choosing the right vendor has become more complex. We hope this paper gives companies the tools they need to make the right decision," he explains.
Specific areas covered by the white paper include a discussion of
lead guarantees, how vendors drive traffic to companies' web sites,
and typical response rates. Connect Direct offers a wide range of
white papers and other resources on direct marketing and lead
generation on its site, including reports on lead nurturing and
effective offer strategies. The agency's White Paper
Connection About Connect Direct Connect Direct (http://www.connectdirect.com/) is a full-service agency that specializes in direct marketing for high-technology companies. Founded in 1990, the company has developed successful, cost-effective lead generation, event promotion, customer retention, and other direct marketing strategies for a broad range of technology-based and other B2B companies. Connect Direct clients include Epiphany, LANDesk and Lucent. The company has offices in Silicon Valley and Seattle. ###
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service is a turnkey program that combines content syndication and
white paper hosting programs from multiple vendors into one,
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