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CONNECT DIRECT ADDS NEW MANAGEMENT IN CLIENT SERVICE, MEDIA ROLES
New senior staff bring breadth of experience to fast-growing agency

Redwood City, Calif. - February 20, 2007 - Connect Direct Inc. (CDI), a full service direct marketing agency specializing in demand generation for high technology companies, has named Melinda Stoker and Peter Marvits as its new client services director and media director, respectively. Both will report to Connect Direct president Howard J. Sewell.

A 20-year veteran of high-tech marketing, Stoker will manage the CDI account team and take on primary responsibility for account planning and client strategy. She brings more than two decades' experience in client service, integrated marketing, demand generation, and branding, including senior marketing and management roles at Intellicorp, Bank of America, and The StayWell Company. Prior to joining CDI, she consulted for leading high tech companies including Autodesk, Cisco, Oracle, PeopleSoft, Sybase, Symantec, and numerous start-ups.

Peter Marvits will take over responsibility for media strategy at CDI, and oversee all media planning, research, and partnerships. He brings to the agency more than 15 years media experience with a primary focus in online and interactive media. Marvits has held senior media roles at leading agencies including McCann Erickson, Grey Advertising, and Young & Rubicam, and has worked on accounts such as General Motors, Safeway, Coca-Cola, Palm, and Autodesk. Prior to joining CDI, he was a media director with the interactive agency Clear Ink.

According to Sewell, "We're thrilled to have two individuals of Melinda's and Peter's caliber join the Connect Direct team. They bring a breadth of experience that will serve us well as we continue to expand in the coming years."

Stoker and Marvits join a company in the midst of significant growth. The agency has been staffing rapidly to accommodate a raft of new clients.

About Connect Direct

Connect Direct (http://www.connectdirect.com/) is a full-service direct marketing agency that specializes in demand generation for high-technology companies. Founded in 1990, the company develops comprehensive lead generation and other direct marketing strategies for clients that include Citrix, CodeGear, and Hyperion.


                                                                                                                             





 
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