Redwood City, Calif. - July 9, 2007 - Connect Direct Inc. (CDI), a full-service direct marketing agency specializing in demand generation for high-technology companies, announced that it has been named an authorized agency partner of Market2Lead, a Santa Clara, California-based provider of software-as-a-service (SaaS) B2B automated marketing solutions.

Partnering with Market2Lead enables CDI to extend its suite of services to include closed-loop lead management and lead nurturing. The agency considered a number of vendors in the category before selecting Market2Lead.

"Lead nurturing is a very hot topic amongst B2B marketers," says Howard J. Sewell, CDI president. "Companies are increasingly recognizing the value of a strategic, automated approach to ensuring that every lead is responded to in a timely fashion and then engaged in a sequence of relevant, targeted e-mail communications to help keep the company's brand top of mind."

"We've preached the merits of lead nurturing for years," Sewell continues, "but only now have we had the platform on which to build and deploy an effective lead nurturing program for our clients. We wanted a technology partner with the functionality to meet our clients' needs, a pricing model to enable an affordable solution, and a business philosophy of working aggressively with companies like CDI. Market2Lead was the clear choice."

As an agency partner of Market2Lead, CDI will provide consultation on offer strategy, workflow, frequency, and overall best practices, as well as comprehensive creative development and program management. The result is a turnkey lead nurturing program that CDI says will help their clients dramatically improve the ROI from demand generation programs by converting more raw inquiries into qualified sales leads, and eliminating missed opportunities due to lack of regular and timely sales follow-up.

"We're thrilled to have an agency the caliber of CDI as part of our program," comments Dick Davison, Market2Lead's Director of Channel Relations. "We feel their track record and expertise in direct response marketing dovetails perfectly with the Market2Lead platform."

About Connect Direct

Connect Direct (CDI) is a full-service direct marketing agency that specializes in demand generation for high-technology companies. From its offices in Silicon Valley and Seattle, the company develops comprehensive demand generation and other direct marketing strategies for clients that include Citrix, CodeGear, and GroundWork Open Source. CDI was recently named one of BtoB Magazine's "Top 100 Agencies" for 2007. For more information, visit www.connectdirect.com.

About Market2Lead

Market2Lead, Inc. helps companies generate better qualified leads and close more sales. The company's solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.

(c) 2007 Connect Direct Inc. Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.