Redwood City, Calif. - November 15, 2007 - Connect Direct Inc. (CDI), a full-service agency specializing in demand generation for high-technology companies, announced that Sendmail has joined its roster of high-tech clients.

Sendmail (www.sendmail.com), of Emeryville, California, a leading global provider of trusted messaging solutions, chose Connect Direct to develop an integrated campaign of demand generation and lead nurturing programs including broadcast e-mail and online advertising. The programs are slated to launch in Q4 and continue into 2008.

"CDI has an innate ability to create solid, creative campaigns that deliver against the never-ending need to generate quality leads," said Sharon Little, Sendmail's Director of Global Sales Development.

"We're thrilled to be working with a company the caliber of Sendmail," commented Howard J. Sewell, Connect Direct's founder and president. "Their interest in turnkey, integrated, closed-loop demand generation and lead management is reflective of what we anticipate will be a very busy 2008 for our agency."

About Connect Direct

Connect Direct Inc. (www.connectdirect.com) (CDI) is a full-service direct marketing agency that specializes in demand generation for high-technology companies. Earlier this year, the firm was named one of the "Top Agencies for 2007" by BtoB Magazine. CDI clients include CodeGear, E2open, NewScale, and SupportSoft. CDI maintains offices in Silicon Valley and Seattle.

About Sendmail, Inc.

Sendmail (www.sendmail.com) is the leading global provider of trusted messaging. With 25 years of leadership delivering innovative messaging technology, Sendmail ensures the protection and trust of employee and customer communications. Sendmail technology, driven by the industry's most powerful and flexible policy engine, provides protection where 80% of security and compliance violations occur - within inbound and outbound messaging. Large enterprises in 33 countries, and the majority of the Fortune 1000 trust Sendmail to shield users from unwanted messages, defend the messaging infrastructure, stop data and privacy leaks and effectively manage messaging to maintain brand and shareholder value and support regulatory compliance. Sendmail is headquartered in Emeryville, CA with offices and distributors in Europe, Asia and North America.