Redwood City, Calif. - April 21, 2008 - Connect Direct Inc. (CDI), a full-service direct marketing agency recently named one of the "Top Agencies for 2008" by B2B Magazine, announced that it has been named an authorized agency partner of Marketo, a San Mateo, California-based provider of sophisticated, on-demand marketing automation software.

CDI is using the Marketo platform to power Lead Recycling, the agency's turnkey, managed lead nurturing and lead management system that automates and standardizes lead scoring, qualification, and follow-up.

"Lead management is one of the fastest-growing parts of our business," says Howard J. Sewell, CDI president. "Clients are looking to agencies like CDI to not only generate leads cost-effectively, but also ensure that every lead is scored, qualified, and responded to in a timely fashion. With the power and flexibility of the Marketo platform, we can help our clients make the most of every lead and generate maximum ROI from every demand generation effort."

As an agency partner of Marketo, CDI will offer the Marketo solution as part of a turnkey lead management solution that includes consultation on offer strategy, workflow, and lead nurturing best practices, as well as comprehensive creative development and program management. The agency will also assist Marketo's direct clients as needed with strategy, creative, and deployment, as well as providing an option to those companies looking for an agency-driven solution.

"We're very excited to have CDI as an agency partner," commented Frances Evensen, Marketo's Vice President of Sales. "Their industry knowledge, direct marketing experience, and lead nurturing expertise will help our clients get the most value from their lead management solutions."

About Connect Direct

Connect Direct (CDI) is a full-service marketing agency that specializes in demand generation for high-technology companies. From its offices in Silicon Valley and Seattle, the company develops turnkey, integrated demand generation and other direct marketing strategies for clients that include BEA, Cisco, E2open, and Verdiem. CDI was recently named one of BtoB Magazine's "Top 100 Agencies" for 2008. For more information, visit www.connectdirect.com