When embedded devices were simpler, they accessed, integrated and managed smaller amounts of less complicated data. Hand-coding the data management portions of these applications in C/C++ wasn't a big challenge. You could put talented people on the problem, "roll your own," and finish on schedule.

The problem is, today's devices have to process and manage growing amounts of data from multiple sources, and in multiple formats. This drives up the size and complexity of the code you need to write, while demanding more powerful (and expensive) hardware to run it all.

To handle this data explosion, some engineers are turning to embedded databases. But off-the-shelf embedded databases typically slow application performance and increase memory requirements - plus, they don't give you the control and flexibility you need for your custom designs.

Now there's a better answer: DeviceSQL™.

DeviceSQL is a next-generation software framework for Device Data Management. It lets you and your team build data management components and solutions at a higher level - while letting the rest of the framework automate the creation of high-performance implementations you can use across virtually any device platform. So no matter how large or complex your data management challenges, DeviceSQL makes it easier to deliver on your vision - faster.

DeviceSQL lets you:

• Reduce low-level data management coding by 75 percent or more
• Improve device performance, even on existing designs
• Slash software development time and costs by up to 80 percent
• Reduce hardware costs by optimizing system resource usage
• Direct more of your time and energy toward making better products - rather than labor-intensive data management coding

Get your FREE information kit from the experts at Encirq and find out more. You'll get a white paper that compares the DeviceSQL approach to embedded database technologies, performance benchmarks, an enlightening cover article reprint from Embedded Systems Design magazine, a thought-provoking on-demand webinar, and much more. See why it pays to be smart about device software design. Download your free kit today.