1. Hassle-free Hosting. Connect Direct does it all for you. Our secure, reliable hosting facility is available 24/7 to collect responses. These pages (or micro-sites, when appropriate) combine your company's existing "look and feel" with all the creative elements needed to maximize response.

2. Everything in its Place. Campaign Connection keeps track of all the pertinent data for your campaign - lists, splits, media, creative versions, offer tests - all the variables that can affect click-through and conversion rates. We work with you to set up the right combination of test cells to track the performance of each unique campaign variable - so you know what works and what doesn't.

3. Fast Action. As soon as click-throughs begin, we collect all appropriate contact information, electronically forward it to you (or an e-mail address that you designate), and store it for analysis and 24/7 access by you and your team.

4. Comprehensive Tracking. Best of all, you can watch the progress of your campaign in real time, any time. With Campaign Connection, you can review campaign data on the fly with instant, password-protected Web access, along with customized reports that let you slice and dice every aspect of your campaign's performance. Plus you can download responses in spreadsheet- and database-ready formats as often as you want.

Click here to see a diagram of how Campaign Connection delivers timely leads and real-time reports