Increase sales productivity by automating and standardizing lead scoring and qualification, eliminating wasted hours following up with "junk" leads
	Eliminate bandwidth issues and missed opportunities by ensuring that every lead is contacted in a timely manner, automatically and systematically
	Shorten sales cycles by nurturing existing prospects and advancing them along the sales process, with or without sales involvement
	Increase the ROI from all demand generation programs, and decrease the demand from sales for more "hot leads", by converting more raw inquiries to qualified leads and genuine sales opportunities
	Perform detailed ROI analysis on demand generation efforts, by building a detailed history of activity for each contact in your CRM database, and ensuring that deals get credited to the right program

Turnkey, No-Hassle Lead Nurturing - Automatically.

Does your sales force complain about wasted time chasing after unqualified leads? Is your inside sales team overloaded with raw inquiries, so much so that some leads don't get contacted until weeks later, if at all? Do your sales reps skim only the hottest leads, only to let the remainder die a lonely death in your sales database? Do you struggle to show real ROI from demand generation efforts for lack of closed-loop reporting and systematic follow-up by the sales team?

You're not alone. Companies are generating more leads than ever, but many of those leads are unqualified, leading to wasted sales resources, and lower-than-expected ROI from demand generation programs.

Lead Recycling is a turnkey, managed lead nurturing and marketing automation system that automates and standardizes lead scoring, qualification, and follow-up. There's no software to buy, no complex system to learn or train on, and no expensive consultants to hire just so you can broadcast a simple e-mail.

Powered by the Marketo marketing automation platform, Lead Recycling is a completely customized, rules-based lead nurturing system that automatically scores, qualifies, and nurtures incoming raw leads, forwarding only "sales ready" leads to your sales force so they can focus on the most productive and qualified opportunities. All other leads are retained in the system for automated, ongoing e-mail nurturing (perhaps in combination with telesales follow-up) until they meet the criteria you define for forwarding to your sales force or channel partners.

Lead Recycling is designed to integrate seamlessly with Salesforce.com, the leading on-demand CRM system, but we can also work with other CRM and SFA solutions (just ask). Lead Recycling enables you to:

	automate the scoring of leads so that only qualified or "hot" prospects (by whatever criteria you decide) transfer into Salesforce.com
	eliminate duplicate records (and the hours required to correct them) by updating existing contact records in your CRM database
	nurture and qualify leads automatically, eliminating opportunities that might otherwise be missed (or ignored) by sales
	increase response to Webinar invitations, e-newsletters, and other campaigns by enabling pre-populated registration forms

Even better, Lead Recycling accomplishes all this with minimal resources and time investment on your end. We manage all the details for you.

How to get started

To schedule a demo or a free consultation on your lead nurturing needs, call us at 1-650-306-9060 or send e-mail to info@connectdirect.com. If you're already a CDI client, simply contact your Account Executive.

For a list of Frequently Asked Questions about Lead Recycling, click here