1. Full-service creative. Most search vendors focus on the mechanics of search, but don't have much to offer when it comes to creative. We take the time to truly understand your business, then use our 17+ years of demand generation experience to write compelling search ad copy that gets your product or service noticed - attracting only the most qualified prospects while screening out clicks and leads you shouldn't be paying for.

2. Converting clicks to leads. An effective search campaign doesn't end when someone clicks on your ad. Making the most of your investment means converting those clicks to actionable leads for your sales force. We'll design custom Web microsites and landing pages for your campaign, purpose-specific sites proven to help you maximize your conversion rate, capture information for sales follow-up or lead nurturing, and get the most from your monthly spend.

3. Comprehensive, real-time reporting. Thanks to Campaign Connection, our proprietary campaign tracking system, you'll have password-protected access to one convenient, real-time, Web-based report showing, at a glance, lead volume for every search engine. Then, in addition, we'll deliver regular, weekly reports and monthly campaign summaries, giving detailed results including analysis and recommendations for improvement.

4. Ongoing monitoring and optimization. We constantly monitor campaign performance, and invest hours each week optimizing your campaign - adding and deleting keywords, adjusting bid strategy, modifying ad groups, testing new ad copy - all the things you don't have time to do.

Within just weeks, you'll have a finely tuned keyword program that reflects only those terms and search engines proven to be most effective for your product and marketplace.