Narrower topic: Campaign Strategy

Program-centric planning

When vertical campaigns make sense

Top 5 New Year's resolutions

Things you should be testing, but aren't

Tips for marketing to small business

Ignore the offer at your peril

3 questions to ask when planning your next campaign

How to measure a campaign

If it's this easy, there must be something wrong

Version 3.1.5? Who cares?

Culling the weak from your campaigns

5 tips for success in a slow economy

When to mail to prospects more than once

Online or offline: how to choose what's right for you

Lowering cost by paying more for leads

Need leads? Take a survey.

What went wrong?

The pitfalls of integrated marketing