Narrower topic: Offer Strategy

Podcasts as a marketing tool

When free trials make sense

The problem with webinars

Just how good does my offer have to be?

Deciding between a "soft" and a "hard" offer

Using a newsletter as your offer

Using free gifts & other promotions wisely

What makes a good white paper

Make your prospects ask for information

Free trials and how to use them

Raising the stakes: making your offer web-proof

Do we have a brochure for you

What makes an effective white paper

How to improve lead quality

The value of "stuff"

Secrets to a successful offer